Published on 9/1/2017
Visuals are getting more and more important in brand storytelling and turning to science, there might be an answer as to why.
Engagement quickly soared, and GE saw a much higher percentage of click throughs when the content was visually interesting.
Turning to science for answers
The role of evolution
Our brains are hardwired to extract copious amounts of information from what we see.
When visuals win over words
Images have a kind of voracity and real specificity that words don’t have.
Simplicity above all
Icons work because they’re simple.
Why a global accounting firm uses infographic
“Visuals work.”
-Sherry Gu, Director of National Creative Services, KPMG Canada
More than 25,000 people visited its video modules, while 43.5% interacted with “learn more” tags that were placed throughout the video.
Create simple infographics and communicate clearly
GE turns text heavy documents into more visually appealing works.
Visuals will become more and more important
Visuals help set the stage for deeper conversations.