This year, B2B marketers are challenged with higher goals, steeper competition, and the constant evolution of marketing technologies
to achieve success. Struggles from bandwidth, and budget, to performance-based quotas, and sales and marketing alignment are pushing marketers to advance and optimize their 2017 strategy.
Content marketing has been identified as a leading tool contributing to B2B marketing success in the past year. In the B2B Content Marketing 2017: Benchmarks, Budgets, and Trends—North America Report by Content
Marketing Institute, 85% of marketers identified ‘high quality content creation’ as their number one reason for success last year, and more than half of marketers stated that focuses on ‘content strategy’ and ‘content distribution’ were critical to their success.