I co-founded Jimmy Choo in 1996 and 20 years later, I’m still obsessed with shoes but not the traditional way of doing things. So I’m starting over. This is my reboot (pun intended). I’m redefining luxury and doing what I do best: designing shoes and breaking rules.


By Women,
For Women

I’ve been around the block (more than once, in killer heels). I know what women need, and want. My shoes are designed by and for women. They’re for leaning in, climbing ladders, shattering ceilings, walking out, school dropoffs, making an entrance, and re-writing rules. If you love something, we want to know. If you feel we can do better, we really want to know.

New Prices.
Same Craftsmanship

Forget shoes that are priced at 6x what it cost to make them. Forget the traditional retail calendar. I have forged relationships with family-run factories that for decades have made luxury shoes that won’t strain your body or your bank account. No caveats (or markups), no seasons — just time-honored craftsmanship at direct-to-women prices.

Luxury Service

We believe service isn’t reserved for a select few, but is an act of gratitude when a woman chooses to shop with us. We make things that age slowly but get them to you quickly and we apply our same standard for craftsmanship and materials to our customer experience. Should your shoes need anything, our first-of-its-kind complimentary Cobbler Concierge service will take care of them, direct from your doorstep.

Every pair of shoes you buy from us comes with Cobbler Concierge, a
completely free service.

For up to two years, we will pay for your shoes to get repaired and
cover all of the shipping costs.

From start to finish, the whole process only takes about two weeks.

•Minor scuffs
•Heel tip replacement

How the complimentary service works:

Enter your email address below to request a free shipping label. Box your shoes and send them to us, on us.

Expert cobblers restore your shoes with top-quality craftsmanship and care in 2 weeks.

Your favorite shoes arrive back at your doorstep, good as new and ready to take on the world (again).