Now more than ever, the data at our fingertips is ripe for the harvest. But without the proper tools for processing and understanding that data, we would still be in the dark. Let’s look at 10 of the more interesting marketing charts to emerge since January 2015, and what they imply for the state of marketing in 2015.

Here are five things companies do that can impede storytelling success.

The relationship between sales and marketing departments is often complicated by their differing orientations. The sales side may see marketers as creative types who don’t have an eye on the bottom line, and marketers are sometimes tripped up by the sales team’s focus on living quarter-to-quarter.

The reason it’s hard to choose a content marketing software is that there are so many requirements for an effective content marketing strategy. While there have been plenty of attempts to make sense of all the different software choices that are available to you, they tend to confuse and daunt more than help.

Here are some fantastic ways that marketers can convey value and capitalize on marketing relationships they already have in place for some quick brand wins to carry them out through this busy end-of-year!