Brand marketers, product marketers, media companies, and online retailers use Fabl to build and enhance their audience engagement metrics
Published on 3/31/2017
“Ducati is truly a heritage brand — we have been expressing our brand through immersive images and narrative storytelling since the beginning. We moved to the Fabl platform to tell those stories to the next [digital] generation.” br>
- David James, Ducati
Forbes Insights A/B testing of Fabl and their previous solution for building sponsored campaigns which include white paper downloads and sales-ready lead generation resulted in dramatic 100X improvement on lead-capture conversions and a move to Fabl for the Insights brand.
Starting with Studio 61, Fabl was incorporated into programs where high quality images and video are a pre-requisite for games and interactive entertainment campaigns, driving increased engagement and revenue.
First used Fabl to create an immersive, HD-video microsite as part of it’s global marketing campaign, #droneweek. The story unfolds in journalistic style using videos that follow GE’s iconic, annual #droneweek campaign as it spreads across the world.