The campaign proved to be highly successful, delivering impressive results - high engagement, a significant amount of social shares and driving considerable traffic to the AC Lens website through the “Shop Now” buttons in the campaign linked to featured frames.
The influencer campaign for Kendall + Kylie is reinventing traditional co-op marketing between manufacturer, retailer and consumer. Fabl’s dynamic content marketing platform enabled:
- Real-time content creation across companies and freelancers
- Campaign success through paid and organic distribution
- Set the foundation for a scalable, repeatable marketing model for future success
Key to any successful collaboration is shared and long term vision for the campaign. Together, Fabl and Allure are pioneering marketing within the eyewear industry.