Fabl: the content experience platform
is now integrated with FullStory!
WHAT IS IT AND WHY USE IT?
A marketer’s options for publishing original content have been limited.
can create sophisticated content, but requires time, code, money and constant maintenance.
Simple Page Builder
is quick and cheap, but can't scale, integrate or provide actionable insights.
The sweet spot
Fabl exists so marketers can quickly, easily and cost-efficiently publish highly engaging, data-driven content on a scalable platform — all by themselves and in half the amount of time.
(WordPress, Drupal, Magento)
Content Experience Platform
Simple Page Builder
(Wix, Adobe Spark, Instapage, SquareSpace)
Can achieve almost any design
Steep learning curve
Customization of themes and features requires code work
Requires multiple team members & departments to execute one page
Not intuitive to a marketer’s needs & over-complicates collaboration
Wastes time and money, from concept to design to dev to approval to deployment
Can create the same multimedia, visual experiences as a CMS without coders or designers
Gives total control to the content marketer
Easily integrates with CRM & eCommerce
Deploy twice as fast than CMS
Built for scale AND ease of use
Delivers detailed data on every page element
Reduces time and money spent: concept to deployment
Easy to use
Limited in features
Not built to power sophisticated marketing strategies
Limited customization and design capabilities
Not scalable for growing or established companies whose business needs evolve
Little to no analytics provided
Every second counts
A 1 second increase in fan page load time increases bounce rate by 33%
An engaged user is one that spends a minimum of 15 seconds on a digital page
70% of users that reach the 15s mark will consume 80% of the content on that page
On average, more than 66% of users scroll between 50%-100% of Fabl-built page content
Fabl makes the most of every page visit
Fabl-built pages ensures that visitors reach, at minimum, that 15 second threshold.
With Fabl, you will generate higher engagement