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The process of marketing is that of bringing a product to market, which includes these steps: broad market research; market targeting and market segmentation; determining distribution, pricing and promotion strategies; developing a communications strategy; budgeting; and visioning long-term market development goals. Many parts of the marketing process (e.g. product design, art director, brand management, advertising, copywriting etc.) involve use of the creative arts.

The process of marketing is that of bringing a product to market, which includes these steps: broad market research; market targeting and market segmentation;

The ‘marketing concept’

The ‘marketing concept’ proposes that in order to satisfy the organizational objectives, an organization should anticipate the needs and wants of potential consumers and satisfy them more effectively than its competitors. This concept originated from Adam Smith’s book The Wealth of Nations,  but would not become widely used until nearly 200 years later. Marketing and Marketing Concepts are directly related.

The ‘marketing concept’ proposes that in order to satisfy the organizational objectives, an organization should anticipate the needs and wants of potential consumers and satisfy them more effectively than its competitors. This concept originated from Adam Smith’s book The Wealth of Nations,  but would not become widely used until nearly 200 years later. Marketing and Marketing Concepts are directly related.

Social media

Media tools can be used for marketing research, communication.

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Media tools can be used for marketing research, communication.

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Media tools can be used for marketing research, communication.

Social media

Media tools can be used for marketing research, communication.

Social media becomes effective through a process called “building social authority”.