“Good marketing tells the story. Great marketing is the story.” -Bernadette Jiwa
Either you’re a sociopath… or you just had an emotional response.
That’s because stories are part of human nature.
Storytelling isn’t marketing fluff, its marketing protein.
Social content is “potato chip” content.
It’s tasty but leaves us hungry.
Narrative content is protein content.
It nourishes & keeps us coming back for more.
Potential customers are 85% more likely to purchase a product after watching a video.
(Groove Digital Marketing)
Digital storytelling must be visual,
because visuals work.
But videos cost time & money, photos don’t…
And photos work too!
It takes 60 seconds to read 200-250 words
It takes 1/10 of one second to interpret an image
Attention shrinks as content-saturation expands
Use visual media to communicate quickly
Design the experience; hone reader focus & stay on-brand
Start telling stories now…
…audience will shape strategy later.
Storytelling (not tags and social content) drive SEO.
So, we built Fabl.
A design-driven, visual storytelling platform, integrated w/ Oracle Marketing Cloud
Demo signup: fabl.co/demo
Reach out: firstname.lastname@example.org